Communicate and inform

Different organisational cultures can influence the effectiveness of an eLearning rollout. Perhaps there is a perception that online networking is a leisure activity, and not valuable time spent sharing and creating tacit knowledge, essential to the collaborative eLearning process.

We have discovered that successful eLearning is directly related to the backing of senior management, the learners’ understanding and the training coordinators involvement with rollout of the programme. We know that getting acceptance to the process is key; now let us look at some practical ways to get everyone on board.

Sell the benefits

Firstly, communicate clearly to the organisation the benefits of eLearning and this particular type of course. Explain why this process is going to take place. Start with senior management and work down, perhaps they will communicate the key messages to their managers or team leaders adding strength to the messages. Present the business case to senior management including ROI or cost saving compared to other types of training. Highlight the direct and indirect benefits of the training for the organisation as a service provider and employer.

Market the programme

Secondly, create an internal marketing strategy to communicate, educate and launch the training. Use internal systems such as newsletters, intranets and notice boards to promote the eLearning. Ask managers to introduce the training in team meetings. Brief the managers first so that they have their questions and objections handled. Keep the communication alive by sending out emails, perhaps something bright and fun as a teaser getting people to go to the internet or intranet to get more details. Publicise the consequences and benefits of the eLearning.

Get buy in

Thirdly, keep communicating once the pilot or eLearning has started. Continue with emails, staff news and internet write ups. Include quotes, feedback or a learner case study. Make the eLearning something that people value and want to do as part of their training portfolio. Perhaps the eLearning is mandatory and therefore part of the review system or optional but openly recognised as a positive thing to do.

Next Time.......... Build the foundations for successful rollout.